Apr 18, 2007

Finnish design and global competition

My first article going down, or under. I recognize strategic design as one whole composition mixing in touches from different ways of implementing design, a mixture from various techniques taking place in the very beginning of design process.

I see that strategic conceptual design in finland is highly undervalued in small and mid-sized companies and therefore should get more visibility in order to raise the global recognition of finnish design as a whole. Creating processes to manage the "fuzzy front end" and create means to rise the importance of specialized designers concentrating on product compositions that do not exist is vital if finnish design wishes to rise itself to the required competitiveness on global design markets. Perhaps creating new institutions to support new ways to define products or to apply new means for the usage of design with public support would be the answer.

However, the system that does not support new designer´s breakthrough and will not enhance competition on design consultancy market, will not have a chance to exist in the pressure coming from the developing countries,not to mention the push from existing international competition. In my opinion the finnish design association, together with finnish government should support young ambitious designers with more possibilities to bring up the talent and will to succeed globally. Also the importancy of strategic approach and also concentration on certain design proficiency should be highly appreciated and enhanced, in order to create new poss
ibilities to strenghten the design field in Finland.

All in all, some heavy words.. but as a final hit think about it, should finnish design remain in the era of pressure and dull daily struggle with production requirements, or should one start truly creating and leave the world AS WE KNOW behind and seek for new starts?

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