teollinen muotoilija - yrityksen moniosaaja? (finnish post osa 2)

Lue ensin alempi teksti... (kiitos blogger!)

Olen pohdiskellut strategiseen tuotemuotoiluun keskittymistä, mutta mielestäni suomalaisten yritysten lyhytnäköisyys ei vielä saata muotoilua globaalisti luovalle tasolle, muuta kuin poikkeusten osalta. En vielä valitettavasti pysty kuvittelemaan, että suomalainen muotoilutoimisto voisi kannattavasti tarjota muuta kuin monipuolisesti raapaisten teollisen muotoilun palveluita, koska meillä ei ole hyvää historiaa muotoilulähtöisten tuotteiden suunnittelusta ja erikoistumisesta brandi ja käyttäjälähtöiseen konseptisuunnitteluun. Muotoilulähtöisillä tuotekokemuksilla tarkoitan nimenomaan hyvien strategisen suunnittelun prosessien seurauksena syntyneitä tuotekokonaisuuksia, en kuorten tekemistä valmiisiin tuotekonsepteihin. Asiakasyritysten luotto muotoiluun ei ole riittävän suuri, jotta osattaisiin/haluttaisiin käyttää strategista suunnittelua yrityksen tuoteportfolion hiomiseen. Tutkimus ja muu analysointi koetaan tarpeettomaksi ja kalliiksi.

Olisiko aika hajauttaa projekteja ja hakea mielipiteitä ja konsepteja useammasta lähteestä, jolloin saataisiin monipuolisempi kattaus jatkojalostukseen. Muotoilutoimistot erikoistuisivat eri tuotekehitysvaiheiden muotoiluun, jolloin erikoisosaaminen tukisi myös tuotteen kehittymistä. Brändi- ja käyttäjälähtöiseen konseptisuunnitteluun keskittyneet yritykset hoitaisivat alkuvaiheen tuotekonseptoinnin, jota sitten tuotteistamiseen erikoistuneet yksiköt jatkaisivat.

Kuitenkin maailmalta löytyy hurjasti yrityksiä, jotka osaavat käyttää muotoilupalveluita ilman, että itse tuotteen täytyy olla valmis kauppoihin, Etsitään tulevaisuutta ja suuntaa yritykselle. Heitän täten ilmaan ajatuksen; suomalainen muotoilu ei nouse lyhytnäköisyydestä, vaan globaaleja menestystuotteita saadaan aikaan ainoastaan tekemällä alkuvaiheen muotoilu oikeilla prosesseilla ja erikoistuneita osaajia käyttäen.

saa kommentoida!

The Enthusiast - Kim & Co

One of my closest friends, Kim Haataja that currently studies his Master´s degree at Hokkaido - Tokai University, has started a blog where he writes about design and his life as a foreigner in Japan.

Kim is one of the most talented people I have ever seen and has the ability to really extend the boundaries. The unique sketching style with totally own design language makes Kim a truly diverse and intelligent designer. Having worked aside him for many years, the development and healthy competition has truly developed us all. Kim is one of those guys that tend to create unique pieces with great intelligence in them.

The Enthusiast

Touchscreen digital camera

I got carried away with some of the nicest touchscreen user interfaces.. One of the nicest performances I saw over the net, couple guys had different ways of giving orders to the screens with different touch combinations, a kind of a Human-Machine language..

Since touch is surely soon a part of mobile gadgets (Nokia aeon, iphone) , I started to ideate a finger operated touch screen user interface for digital cameras. In my opinion, a truly well sighted development, who hits first?

Singapore, the design capital of Asia?

I have a long time wanted to do this post on Singapore. Before I ever went there, I had the image of a city with strict rules and order. I had thought the city was full of huge buildings, and the traffic would be overwhelming. However, I was wrong.

Singapore offers a nice, warm (hot!) and clean place to live and even the nightlife is lively with many huge nichtclubs and smaller pubs to spend an evening. Restaurants can be found on any cuisine available, even though my favorites were the local, chinese and indian. Everything (not alcohol) is considerably cheap, compared to Finland. For Shopping, Singapore offers huge amount of different boutiques and shops.

For a young designer like me the city has quite many possibilities. I would think that a student exchange, if possible, would be nice thing to consider. Also the amount of internships available will for sure be growing, since the design boom that is taking place there. Design is very valued and appraised. Things Like the red dot design museum really put Sg to the design map. During my visit the office had numerous interviews for magazines and National TV. Also some v.i.p´s visited the office. Places besides DW , interships can be found in numerous companies, HP and Philips design, to mention a few.

All in all, the reason to really consider Singapore for the exchange/internship, is the climate. My eyes still sometimes dwell to the the beaches of Malaysia, which are actually just a bus ride away. In addition, cheap living expenses, good service and also very international population make Singapore a place worth checking out.

the process of strategic automotive design

Recently I have also been struggling with the development of my sketching and visualization technique. I am planning to finish the design concept by september, because it is to be shown "partially or in whole" at habitare 07. Perhaps this one is not clearly a strategic design process due to the heavy concentration on the exterior design, but some of the details are quite well thought out and concentrate on the semanthics of a racing car on a traditional coupe.



Today I also got to know that I have the possibility to take part in this years Michelin challenge design "Strategic concepting it is, then..."

Finnish design and global competition

My first article going down, or under. I recognize strategic design as one whole composition mixing in touches from different ways of implementing design, a mixture from various techniques taking place in the very beginning of design process.

I see that strategic conceptual design in finland is highly undervalued in small and mid-sized companies and therefore should get more visibility in order to raise the global recognition of finnish design as a whole. Creating processes to manage the "fuzzy front end" and create means to rise the importance of specialized designers concentrating on product compositions that do not exist is vital if finnish design wishes to rise itself to the required competitiveness on global design markets. Perhaps creating new institutions to support new ways to define products or to apply new means for the usage of design with public support would be the answer.

However, the system that does not support new designer´s breakthrough and will not enhance competition on design consultancy market, will not have a chance to exist in the pressure coming from the developing countries,not to mention the push from existing international competition. In my opinion the finnish design association, together with finnish government should support young ambitious designers with more possibilities to bring up the talent and will to succeed globally. Also the importancy of strategic approach and also concentration on certain design proficiency should be highly appreciated and enhanced, in order to create new possibilities to strenghten the design field in Finland.

All in all, some heavy words.. but as a final hit think about it, should finnish design remain in the era of pressure and dull daily struggle with production requirements, or should one start truly creating and leave the world AS WE KNOW behind and seek for new starts?