design! to make an impact..

Company design strategy is an important factor in a successful path to growth and renewal. I had a nice discussion with a friend of mine, Mikael Heikkilä on the fact that often companies have a successful technological advantage behind their corporate strategy, but many of the companies would gain even more from a strategic design development plan that would keep them ahead of competition. If thinking about a company that has got a very innovative patented technology as a key success factor, adding a design advancement would even further improve the product and the company´s situation.

I truly believe that in the current competitive global market one cannot put all the eggs in a single bucket. True innovation and advancement has to be incorporated in the company´s assets in all areas.

If thinking about a simple scenario:

1. Company A develops the lightest running shoes on the market.
2. Company B develops very light but very well designed running shoes to the market.

In the above mentioned case I would suppose that company B has got better chances to succeed, since they are directing their attention to many consumer battlefields.

I still keep wondering that so many companies rely solely on their great advantages on a single success factor. If the management would require further development through the value chain, take the battle to many fronts, we would be able to see much more success stories in the world of products. Also acting bravely and taking off the "this is how we have always created successful products" -glasses would really cherish the possibility for an impactful design. Breathing new life to the soul of the company would make the company stronger in the eyes of consumers.

excellent engineering + successful modern design = a product with only a little chance to go wrong

Iron-man going to powertools..

Recently there has been very nice discussion and open source ideation for the Iron-Man concept I have been developing. Many comments have stated that a male design language could be led from powertools, the last barricade of "purely male" products. Therefore I decided to do some sketching on the issue and noticed, that there are some things that are attractive for the muscular sex. However, the other design language on weapon and armory industry is also quite attractive. See for yourself, Powertool iron ideation:

Book tips! Blue Ocean Strategy

I got a nice tip from a visiting lecturer, Simo Rontti, concerning strategic design related books. Blue Ocean Strategy is about systematicly finding spaces in the strategical map, to create products and services that make competition irrelevant. A good example could be igglo that changed the way of seeing real estate business. Another one that hits my mind, was Samsung, creating the Ultra Edition.. finding a 6.9mm space in the mobile phone business is not easy.

However, some info on BOS. Some in finnish, too