Book tips! Blue Ocean Strategy
I got a nice tip from a visiting lecturer, Simo Rontti, concerning strategic design related books. Blue Ocean Strategy is about systematicly finding spaces in the strategical map, to create products and services that make competition irrelevant. A good example could be igglo that changed the way of seeing real estate business. Another one that hits my mind, was Samsung, creating the Ultra Edition.. finding a 6.9mm space in the mobile phone business is not easy.
However, some info on BOS. Some in finnish, too
industrial design
1 comment:
I have been talking a lot about Service design. -Igglo really is one of the most glorious finnish examples of service design.
-I need to check the book ;)
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